Marie Claire Edit introduces sustainability channel in partnership with Vanish
London, UK - Wednesday 8th September 2021 - Marie Claire UK, the premium fashion and beauty multi-platform destination by Future PLC, has expanded its shopping site, The Marie Claire Edit, to include a new resale platform for pre-loved fashion. The Marie Claire Vintage Edit in partnership with Vanish.
Vanish’s global mission is to promote responsible clothing production and consumption. The garment care brand is the official partner of London Fashion Week and also a Founding Partner of the Institute of Positive Fashion. Earlier this year Vanish launched Generation Rewear, a documentary created in partnership with the British Fashion Council. The three-episode series explores sustainable fashion and tackles the ever-growing issue of throwaway fashion.
Following the success of its existing platform The Edit, Marie Claire UK has created a unique, first-in-class fashion aggregator for luxury pre-loved brands. The Edit audience will be able to shop vintage products ranging from jackets to jeans. With over 30 years of championing sustainability through the lens of people, planet and regeneration, Marie Claire UK is in the vanguard of women’s brands championing environmental issues ranging from global warming to ethical fashion. This is a first of its kind in the industry.
The move follows the launch of the Marie Claire Sustainability Festival in March, and the Sustainability Awards in July. Marie Claire is also the only media brand to be partnering on the Fashion Avengers. This is an amalgamation of global fashion organisations including Vanish, PANGAIA, Burberry, Rankin and many more brands, convened by Project Everyone and industry partners such as the British Fashion Council and the Council of Fashion Designers of America, who have united to address the crucial role fashion has to play in achieving the United Nations’ seventeen Sustainable Global Goals.
Marie Claire UK was awarded the Ocean Champion badge by the Oceanic Global Foundation, the highest level of The Oceanic Standard (TOS). The first media brand in the UK to be awarded the badge honours efforts by Marie Claire to bring sustainability to the forefront of the conversation in the fashion and beauty industry. The Marie Claire Edit led by eCommerce Director, Emily Ferguson now ranks for over 26.5K key luxury fashion shopping terms. The introduction of the vintage channel will conscious, mindful consumption.
Caroline Stent, MD of Marie Claire UK, says: “Extending the Marie Claire UK shopping experience in this way feels like a natural next step. It is the perfect marriage of our core pillars of Fashion and Sustainability. Vanish are the perfect partners for us to embark on this initiative with.”
Cigdem Kurtulus, Marketing Director UK&I, Vanish, says: “Clothes are a source of joy and self-expression – when they look and feel good, we feel good. Vanish is on a mission to help clothes live for longer and to educate consumers about the impact of their behaviours and the simple changes they can adopt around buying, washing and caring for garments. We’re really excited to drive this change in partnership with Marie Claire through the new resale platform.”
Notes to Editors
For more information, please contact: Emily Ferguson at Emily.Ferguson@futurenet.com. Marie Claire Edit can be found on social media at the following handles:
About Marie Claire UK
Marie Claire UK is a compelling media destination that combines provocative features and outstanding beauty to inspire every woman who wants to think smart and look amazing. The brand has won four Amnesty Media Awards and has received more than 50 accolades from within the publishing world, the fashion & beauty industries and charities. Marie Claire UK has been a trailblazer in the fashion and beauty retail space with the launch of fashion aggregator platform The Marie Claire Edit. marieclaire.co.uk has 7M* monthly online users and a social media offering enjoyed by millions each month.
The Marie Claire Edit was initially launched in November 2018 by Emily Ferguson, eCommerce Director and recently launched beauty on the channel exclusively with NET-A-PORTER.
*Source: Google Analytics (Dec 20)
Connectors. Creators. Experience Makers.
Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. It connects over 300 million people worldwide with their passions, through expert content, world-class events and cutting-edge proprietary technology. Every year Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. Its factual production company Barcroft Studios specialises in producing amazing content, enjoyed and shared by millions of people worldwide.
Its market-leading portfolio of over 220 brands spans technology, games, TV and entertainment, women’s lifestyle, music, creative and photography, hobbies, home interest and B2B sectors. Brands include Country Life, woman&home, Marie Claire UK, Classic Rock, Guitar Player, FourFourTwo, TV Times, Homebuilding & Renovating, Decanter, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week. In print Future’s brands have a combined global circulation of over 3 million.
About Vanish & Reckitt
Vanish is owned by Reckitt. Reckitt* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.
Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Dettol, Veet, Harpic, Mortein, Finish, Vanish, Air Wick and more. 20 million Reckitt products a day are bought by consumers globally.
Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.
For more information visit www.Reckitt.com
*Reckitt is the trading name of the Reckitt Benckiser group of companies