Vanish Sustainability FAQs

Reckitt is a leading global consumer goods company with 200+ years heritage. Reckitt exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands – operating across three global business units: hygiene, health and nutrition.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society.

We call it “Innovation at the heart.” We work harder every day for our health, hygiene and nutrition product solutions, and this is the main driving force to change lives. We have deep consumer understanding, superior science solutions developed by R&D and innovation capabilities and an agile organisation, which gets products to markets fast. In the relentless pursuit of a cleaner, healthier world, our aim as part of the Hygiene business unit is to give more than 1 billion homes access to our products and solutions, thereby doubling our business by 2030. This is why our brands are iconic love marks of our consumers.

Reckitt has over 200 years heritage, with over 20m products sold daily across nearly 200 countries. We own high-quality, trusted brands across consumer health, hygiene and nutrition categories, and seek to use our influence to drive positive change. Reckitt’s Purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health and Nutrition businesses. Our Fight is making access to the highest quality hygiene, wellness and nourishment a right, not a privilege. Information and products that promote good health and hygiene are daily necessities for us all. Our Compass guides us and is centered around doing the right thing, always – putting consumers and people first, seeking out new opportunities; building shared success; and striving for excellence. We use this compass to navigate the way we need to behave; and equipping us for sustainable growth so that we may continue to protect, heal and nurture the generations to come.

Our powerful brands are loved and trusted by people across the world, not only because we put purpose at the heart of everything we do but also because of our products, programmes and partnerships we seek to make a difference to society and the issues the world is battling with globally. Doing the right thing, always, is our compass - using the reach and power of our brands and our business for sustained societal impact.

All our brands are directing their focus to where they can make the most impact on the UN Sustainable Development Goals, with each brand selecting a priority SDG aligned to their Purpose.

We want to make the most positive impact for society while minimising our impact on the environment. That means using our brands as a powerful force for good that improves people’s lives through better hygiene, health and nutrition.

Vanish, as a laundry booster, is present in about 70 countries globally, and in approximately 69 million homes. That gives us a unique perspective, and deep knowledge of consumer behaviours around washing and caring for clothes. Laundry is a key part of the fashion cycle. We have a responsibility to inspire consumers to make more sustainable choices and drive innovation of our products in a more sustainable direction. Our Purpose as a brand is to help clothes live many lives – we know that extending the life of clothes can have a big impact on consumers as well as on the environment. Our Purpose also drives the development of our Innovation Pipeline. Hence, we are working towards making ‘Clothes Rejuvenation’ as the next frontier of innovation and growth through reinvention of our Oxi Platform. On a parallel basis, we are also driving disruptive innovation through our future New Products by focusing on Science & Sustainability Platforms that will help further our commitment to build a ‘Circular Fashion’ system. In this way, we can bring our Vanish Global Brand Purpose alive and support consumers in their journey to bring clothes back to life and also improve our impact on the planet. In addition to the Purpose, our Brand Fight is to inspire and empower consumers to embrace the benefits of responsible clothing consumption and we are working with multiple partners in this regard. We are working towards bringing to life an ecosystem of partners to inspire people to change how they buy, wear, care for and dispose off their clothes thus driving a more circular system for fashion!