What do you do to fortify this positioning using brands?

Our powerful brands are loved and trusted by people across the world, not only because we put purpose at the heart of everything we do but also because of our products, programmes and partnerships we seek to make a difference to society and the issues the world is battling with globally. Doing the right thing, always, is our compass - using the reach and power of our brands and our business for sustained societal impact.

All our brands are directing their focus to where they can make the most impact on the UN Sustainable Development Goals, with each brand selecting a priority SDG aligned to their Purpose.

We want to make the most positive impact for society while minimising our impact on the environment. That means using our brands as a powerful force for good that improves people’s lives through better hygiene, health and nutrition.

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Clothes Live Longer With Vanish

So much used but still wearable clothing ends up in UK landfill every year – 350,000 tonnes of it. You can give your worn-out clothes a new lease of life by reviving old fabrics, patching holes and upcycling garments into something completely new. With a little help from Vanish, you can get to work treating stains, mending wear-and-tear, and learning how to repurpose clothes to help them live longer lives.