What is the Purpose that Vanish is trying to pursue as a Global Brand?

Vanish, as a laundry booster, is present in about 70 countries globally, and in approximately 69 million homes. That gives us a unique perspective, and deep knowledge of consumer behaviours around washing and caring for clothes. Laundry is a key part of the fashion cycle. We have a responsibility to inspire consumers to make more sustainable choices and drive innovation of our products in a more sustainable direction. Our Purpose as a brand is to help clothes live many lives – we know that extending the life of clothes can have a big impact on consumers as well as on the environment. Our Purpose also drives the development of our Innovation Pipeline. Hence, we are working towards making ‘Clothes Rejuvenation’ as the next frontier of innovation and growth through reinvention of our Oxi Platform. On a parallel basis, we are also driving disruptive innovation through our future New Products by focusing on Science & Sustainability Platforms that will help further our commitment to build a ‘Circular Fashion’ system. In this way, we can bring our Vanish Global Brand Purpose alive and support consumers in their journey to bring clothes back to life and also improve our impact on the planet. In addition to the Purpose, our Brand Fight is to inspire and empower consumers to embrace the benefits of responsible clothing consumption and we are working with multiple partners in this regard. We are working towards bringing to life an ecosystem of partners to inspire people to change how they buy, wear, care for and dispose off their clothes thus driving a more circular system for fashion!